The Marketing Summit

The Marketing Summit by Martin Brossman & Associates LLC

Course Title: Marketing Summit with Martin Brossman & Associates LLC
Developed by Martin Brossman & Dr. Justin Rose

Course Description:

Join us for an intensive one-day Marketing Summit designed to empower small business owners with the tools and strategies needed to thrive in today’s competitive landscape. This four-part training, led by industry expert Martin Brossman & Associates LLC, will guide you through developing a strong ground game and a dynamic web game, including leveraging AI to enhance your marketing efforts. Through interactive sessions, you’ll learn to attract your best customers, create compelling content, implement sustainable marketing plans, and utilize advanced digital tools—all to drive your business forward.

Schedule:

– 9:00 AM – 10:30 AM: Session 1
– 10:30 AM – 10:40 AM: Short Break
– 10:40 AM – 12:10 PM: Session 2
– 10:40 AM – 12:10 PM: Session 2
– 12:10 PM – 1:10 PM: Lunch Break
(Recommend having a sponsor provide the lunch)
– 1:10 PM – 2:40 PM: Session 3
– 2:40 PM – 2:50 PM: Short Break
– 2:50 PM – 4:30 PM: Session 4

Session 1: The Ground Game—Sharpening Your Focus on Your Best Customers

Description:

Kick off the summit with an engaging session that focuses on defining your unique value proposition and identifying your ideal customers. Learn how to refine your core brand message and develop detailed customer personas. We’ll explore how to analyze your competition and introduce you to relationship marketing strategies that build strong referrals from your first customers—the foundation of your ground game.

Learning Objectives:

– Define your core brand message and create detailed customer personas.
– Analyze online competition to identify market opportunities.
– Understand the principles of relationship marketing to build customer referrals.
– Develop personalized marketing strategies to engage your ideal customers.

Session 2: The Web Game—Crafting Engaging Content and Choosing the Right Platforms

Description:

Delve into creating compelling online content that attracts your best customers. Learn how to capture, curate, and craft stories that resonate, utilizing SEO best practices to enhance visibility. We’ll identify where your customers are online and how to reach them effectively. This session covers the nuances of various social media platforms and how to optimize your presence on each.

Learning Objectives:

– Develop content strategies that align with your brand and attract your target audience.
– Utilize storytelling techniques, including your origin story and customer success stories.
– Identify the most effective online platforms for your business and learn best practices for each.
– Apply SEO principles to increase online visibility and reach.

Session 3: Implementing a Sustainable Marketing Plan and Managing Reputation

Description:

Focus on creating a sustainable marketing plan that you can maintain over time. Learn how to build and distribute your content feed, track performance metrics, and adjust strategies accordingly. We’ll also cover reputation management, including how to monitor and respond to online reviews—both positive and negative—to enhance your brand’s credibility.

Learning Objectives:

– Construct a sustainable marketing plan with actionable steps and timelines.
– Implement tracking mechanisms to measure marketing effectiveness.
– Develop strategies for responding to online reviews and managing your online reputation.
– Learn techniques for encouraging more 5-star reviews and professionally handling negative feedback.

Session 4: Leveraging Advanced Tools—AI, Video, and Paid Advertising

Description:

Explore advanced digital marketing strategies, including the use of AI to enhance your marketing efforts. Discover how to create compelling videos and images that capture your audience’s attention quickly. We’ll discuss the fundamentals of paid advertising on platforms like Google and Facebook, ensuring you can start without overspending. The session concludes with insights into relationship marketing to foster long-term customer retention.

Learning Objectives:

– Utilize AI tools for content creation and marketing optimization.
– Create engaging video content and images that attract and retain customers.
– Understand the basics of paid advertising and how to implement cost-effective campaigns.
– Apply relationship marketing strategies to build lasting customer relationships.

Contact Information:

For more information or to schedule, please contact Colleen at Colleen@MartinBrossman.com or call 919-847-4757 Option #1.

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