By Martin Brossman, Jeanne Munoz & Colleen Gray- NCSmallBusinessTraining.com
See the video (which can be used for marketing) https://youtu.be/i3won0eCndk  

If you come to all classes, you get the certificate of completion. 

Session I: Understanding the right online presence for your business success – The big overview! 
We start by identifying your ideal target customer and leveraging social media and online reputation. This session emphasizes the shift towards narrow-casting and educational content, the importance of a solid foundational strategy, and secondary verification through reviews. An overview of various social platforms and their key uses is provided, with a promise of a deeper dive in subsequent sessions.

– Who is your target customer, the kind that brings in your greatest payoff
– Why focus on Social Media and Your Online Reputation 
– How the world of marketing has changed (Narrow-casting, not broadcasting; education, not just interruptions) – what are you blocking, and what are you letting in?
– Creating the right “ground game” to support your “web presence”
– Customers are now doing more research before buying, better get in place early
– The importance of secondary verification (Reviews) – Quick look at incognito and reviews
– A quick overview of all social platforms – Each Social Platform and its key uses –
– LinkedIn is B to B and YOUR professional profile. Best where individuals sell the business. 
– Facebook is B to C and why, Paid and Customer service – They will only see your content if you have content they want to seek out.
– Twitter – The world, the media and connections…can search all of it!  Also breaking news, both true and false. 
– Instagram Photos, video, graphics with text (B to B and B to C) Largest age range. Constant new photos. Hashtags important.
– Pinterest – Photos people want to collect -Boards. 
– Snapchat – is a communication tool. It is also a conversational app.
– Tik-Tok – a short-form video hosting and engaging service. 
– YouTube – Video(s) that people would search for.
– Blogs – Content people want; linking makes your website more relevant.
– The following class is the deep dive 
– Ongoing compelling stories, information, and education – How to avoid wasting time and resources on social media by doing more than just pushing out your product, ads & announcements 
– What is your “value proposition” the competitive advantage of your product or service
– Identifying your ideal customer persona, your business persona (brand), and your buyer’s journey so you are in the right locations with the right content
– What are your specific target customer personas and what is your particular brand persona 
– Mapping out your Buyer’s journey in detail

Session 2: Understanding the different social media platforms and web locations, so you know which is right for you – Build Your Plan; The Deep Dive! 
Discover which social media platforms are right for your business at each development phase. Learn platform-specific marketing strategies, avoid pitfalls, and minimize liability risks. Build your content feed and streamline posting with tools like Hootsuite and Buffer, while crafting a unique, affordable marketing plan.

– A deep dive into each of the major Social Media Platforms and how to market on the platforms
– Which one(s) are right for your business, and at which of the 3 phases of your business development
– Similarities and differences of all platforms
-Terms of operation; avoiding pitfalls & trouble 
– Minimizing liability risk 
– Building your content feed 
– Social Media Scheduling & Posting Tools – Hootsuite, Buffer
– Building the right marketing plan for your unique business 
– Easy and Affordable Websites

Session 3: Getting ongoing results for social media – Keeping it Going and Growing!
Master your social media with a strategic schedule, personalized policy, and effective content flow to create raving fans and boost sales. Learn to handle reviews diplomatically, listen to clients, and use tools like Canva and Hootsuite to manage and grow your online presence.

– Building a marketing and social media schedule 
– Planning your company’s individualized policy for social media
– Managing it all with a business schedule
– Creating raving fans and managing customer service with aplomb
– Getting more 5-star reviews and handling any 1-star ones diplomatically
– Creating, collecting, and curating relevant content that drives sales
– Listening to your clients and what they are asking
– Photos and video to drive sales, and live-streaming
– Stories, Tools for creating your own visuals 
(Animoto, PicMonkey, Canva, Snagit, Stencil, Giphy)
– Building your content flow
– Useful Apps for managing your business

Session 4: Integrating it all, Including Proper and Effective Paid Ads! 
Learn the essentials of Facebook and Google paid ads to boost your online presence. Master platform analytics, get listed on key directories, and set up verified accounts on Facebook, Google Maps, and Yelp. Stay connected with customers through strategic content, email marketing, and team communication tools like Drive and Slack, while continuously monitoring and adapting your strategy.

– Fundamentals of Facebook paid ads and Google paid ads
– Analytics on each platform: Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest
– Google Analytics 
– Getting on the directories and how to identify the best one(s) for your business
– After, setting up Verified FB, Verified Google Maps, and Yelp, then pay Moz Local
– Staying connected to your Customer – Content 
– Key items to include on email marketing and integration
– Anticipating the next market and what your customers will buy next
– Building a way to adapt and change 
– Keeping score – Monitoring your reputation online (Google alerts)
– Team communication and sharing of content. (Drive, Slack)
– Review and graduation! 

Contact Information: To reach me, please contact my assistant, Colleen Gray, at colleen@martinbrossman.com, or call her directly at 919-847-4757, select option #1 (please leave your email if Colleen does not answer).

Video of Martin Brossman talking about this class: https://youtu.be/9IQuw4q8pZc 

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Summary of this course: An 8 hour Intensive Program
Attend all 8 hours and receive a Certificate of Completion
Learn how to create, analyze, monitor, and manage the best of social media and discover the web marketing choices that can multiply your results!

Session I: Targeting the right online presence for business success
Session 2: Understanding the major social media platforms 
Session 3: Achieving ongoing positive results from social media 
Session 4:  Maximizing paid ads online, and integrating it all

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