Recovery Marketing for Western NC Towns, Artists, and Businesses Post-Hurricane Helene
Recovery Marketing for Western NC Towns, Artists, and Businesses Post-Hurricane Helene by Martin Brossman & Dr. Justin Rose
Course Overview: This specially designed course helps towns, small businesses, artists, and local community members in Western North Carolina recover and rebuild from the economic impact of Hurricane Helene. Through focused marketing strategies and free tools, participants will learn how to bring attention back to their businesses and foster community engagement. Led by experts Martin Brossman and Dr. Justin Rose, this training provides actionable solutions to drive customer traffic and boost revenue, ultimately revitalizing the local economy.
Learning Objectives:
- Understand Crisis-Driven Marketing: Participants will explore how to leverage the story of recovery in their marketing campaigns, using empathy and authenticity to engage their audience and build customer loyalty.
- Utilize Free Marketing Tools for Maximum Impact: Learn how to use Google Business Profiles, Facebook, Instagram, YouTube, and other free digital platforms to increase online visibility, attract new customers, and retain existing ones—all with no added marketing costs.
- Foster Collaboration within the Community: Develop strategies for joint marketing efforts that involve collaboration with other local businesses, artists, and organizations. Participants will learn to create community events and campaigns that collectively attract attention back to the region.
- Plan and Execute Creative Events: Gain the skills to organize and market local events, promotions, or special showcases to draw people back to town, with practical tips on incentivizing customers to visit and spend.
- Monitor and Improve Online Reputation: Learn to manage and respond to customer reviews, ensuring a positive, trustworthy online presence that reassures and attracts visitors.
- Build Sustainable Marketing Practices for Long-Term Success: Participants will leave with a personalized marketing plan designed to maintain momentum after the recovery, ensuring sustained growth beyond the immediate crisis.
The entire program can be done with a cell phone and even limited coverage.
Training Options:
- 2-Hour Online Session: Focused on high-level marketing strategies and digital tools for quick implementation.
- 3-Hour In-Person Workshop: Offers in-depth guidance, hands-on activities, and one-on-one consultations for participants to develop personalized recovery marketing plans.
Who Should Attend:
- Small business owners
- Artists and local creatives
- Town officials and community organizers
- Non-profits and economic development leaders
About the Creators:
Martin Brossman
Martin Brossman is a recognized expert in small business success, specializing in social media, online reputation management, and relationship marketing. With over two decades of experience, Martin has trained thousands of small business owners across North Carolina, empowering them to grow their businesses by leveraging free resources and creative marketing strategies. His unique approach emphasizes the human connection and authenticity in marketing, making him a trusted advisor to local communities.
Dr. Justin Rose
Dr. Justin Rose is a distinguished educator and expert in the intersection of technology and business. With a deep background in AI, digital tools, and business strategies, Dr. Rose focuses on helping businesses and professionals maximize modern technology for growth and success. He co-develops courses aimed at empowering professionals with actionable, tech-driven solutions, tailored to real-world business challenges. Together, Martin Brossman and Dr. Justin Rose bring a wealth of knowledge to help businesses not just recover, but thrive post-crisis.
Join us in this essential training to help rebuild your community and bring customers back to your town.
To schedule this contact Colleen@MartinBrossman.com
