Mastering Email & Newsletter Marketing for Small Businesses
Mastering Email & Newsletter Marketing for Small Businesses
By Martin Brossman & Colleen Gray
There are two things online you have the most control over—your website and your email—for all social media, remember that you are the product, not the customer. In this two-hour course, you’ll learn how to harness email marketing and newsletters to build trust, drive sales, and grow a loyal customer base. We’ll cover the basics of creating irresistible lead magnets, crafting engaging campaigns, automating email sequences, and measuring performance for continuous improvement. With an emphasis on best practices, compliance, and practical exercises, this course gives small business owners the tools to create effective, results-driven email marketing strategies that thrive independently of social media algorithms. Like all our training, we include how to use AI to be more effective with your email marketing.
Learning Objectives:
– Understand the advantages of email marketing as a business-owned channel compared to social media platforms.
– Build and grow an email list while adhering to legal regulations like GDPR and CAN-SPAM.
– Design engaging email campaigns and newsletters with effective subject lines, segmentation, and branding.
– Utilize automation tools to create email sequences that nurture leads and increase customer retention.
– Measure and analyze key performance metrics to refine email marketing strategies for ongoing improvement.
Who it’s for: Small Business Owners
To find out about availability and scheduling contact Colleen@MartinBrossman.com or call 919-847-4757 Option #1.
