Easy Online Web Design and Marketing
Updated! Easy Online Web Design and Marketing
Join us for this 2-3-hour In-person session or 2-hour webinar.
Create and manage an effective, attractive website for your business with our 2-hour training. Designed for small business owners, solo-preneurs, and nonprofits, this course will teach you essential tools and techniques to establish a strong online presence for your product or service.
Discover how to create and manage your website. Learn key components for driving customer traffic to your site in support of your business. Explore the range of web presence levels, from no cost to budget-friendly powerful sites. Whether yours is a product or service, you’ll develop content sales that guide your customers toward conversion and gain insights into necessary tools for website creation and maintenance. With over 14 years of experience, we’ll ensure your business achieves online success.
Learning Objectives
By the end of this course, you will be able to:
– Define Your Website’s Purpose: Identify your goals and business strategy
– Know Your Audience: Develop customer personas to tailor your content
– Plan and Design: Learn the basics of web design, including navigation and mobile responsiveness
– Explore and Choose: Survey easy-to-build websites and decide on the best fit for your business
– Optimize for Search Engines: Implement SEO best practices
– Leverage Directories and Social Media: Enhance and expand your online presence
– Manage Your Online Reputation: Monitor and respond effectively to customer reviews
– Analyze Performance: Use analytics to track and improve your website
– Ensure Compliance: Understand how to follow ADA and GDPR requirements
If you have other suggestions or want to schedule this course, please contact Colleen Gray at colleen@martinbrossman.com, or call her directly at 919-847-4757, select option #1 (please leave your email if Colleen does not answer).
