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Maximizing the Benefit of Google’s Hummingbird Update for Small Business Owners

October 25th, 2013 | Posted by martinbrossman in Courses - SM | Google Plus | Internet Marketing | Internet Marketing Training - (0 Comments)
Google Hummingbird Training

Google Hummingbird Training for Small Business Owners

Maximizing the benefit of Google’s Hummingbird Update for Small Business Owners

Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to maximize your business success with these changes.

This training will explain what you need to do with your website, reviews, mobile platforms and social media to keep attracting the right customers. It will also teach you the pitfalls and how, many of the methods often used in the past, can hurt your business if you keep doing them. We will also go over how the changes are related to semantic search, Google+ author and keywords.

The Hummingbird update helps small business owners be found by mobile and voice activated devices better then before. Understanding how to provide content, video, photos and text that is optimized for Hummingbird is very important. For instance, instead of entering “pizza cary nc” into the Google search box and reading it like a book, the search results (SERP) we are grabbing on Siri (ois) or Google Now (Android) along with asking for them by voice “where can I get gluten free pizza close to my current location?” will result with an exact answer to our query.

The Training was developed by Martin Brossman and Robin Werling. Martin Brossman will bring the latest on this topic that you need to know. He has been a leader in Social Media Marketing for 7 years and written 3 books on the topic along with teaching small businesses how to get real world results since 2006. Robin Werling is an expert on multi-media and optimized content for driving more clients to your business.  Robin has been a business owner of several start-ups including a large construction company for over 10 years in FL  and has been involved in specialized internet marketing for over 6 years traveling the Eastern Coast. She implemented Google Adwords, Google Analytics, Yahoo Banner Ads and SEO/SEM Paid Advertising, Google Chromebooks and Chromecast. She is Master Certified in Digital Imaging and implemented the Sony NEX line of wifi and app enabled DSLR cameras and camcorders in the Raleigh NC market. She is currently on a project building HTML5 responsive websites and is a Google Preferred Provider via Hearst Digital Media in the Eastern NC market. RobinWerlingHearstMedia@gmail.com – www.SuperMediaGirlHub.com
To schedule contact Colleen Gray today (919) 858-6122 – for Class, Onsite and Individual training. 

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Marketing Your Business Using Free Online Directories

May 18th, 2013 | Posted by martinbrossman in Internet Marketing Training | Marketing Training | Social Media Training - (0 Comments)

Google Directories

Marketing Your Business Using Free Online Directories *
Developed and taught by Martin Brossman

When visitors are considering spending money in your town, they go first to their phones and tablets ̶ which draw from online directories ̶  to make their decision. Is your business ready to be found?  You can get ready with these 3 information- packed hours delivering valuable tips and strategies for making the most of the online directories like Google Local that enable businesses to be found when shoppers are searching from their desktop or mobile devices.

Since basic listings are free, directories provide a great opportunity for a small business to look as professional as big competitors, and this class will give you the guidelines for setting up your listings in a way that improves search results and builds a stronger Web presence.

Many businesses are surprised to see they are already listed in a number of free directories with a small amount of information, sometimes with mistakes.  We will show you how to claim, correct and expand your listings before someone else does. Discussion will also include how to target desired customers with low-cost online ads.

*Can be taught in a classroom setting or a computer lab (hands-on) class.

Participants for the hands-on class are required to establish a Google email account (gmail) in advance. 

 

Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.

Example of how someone may be viewing your town and how not having directories set up correctly can lead to lost business in your town:

What a fully set up directory on Google looks like:

Call Colleen Gray to schedule the class: (919) 858-6122 – or Fill out this contact form to email Colleen directly:

    Your Name (required)

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    Making Money Online While You Sleep

    March 19th, 2011 | Posted by martinbrossman in Courses - MMO | Internet Marketing Training - (0 Comments)

    Making Money Online While You Sleep
    but you have to be awake to get started!

    Alt title: Multiple Streams of Income That Will Work for You

    Taught by: Martin Brossman

    Course Description:  The internet can work for you 24 hours a day, 7 days per week.  In this 3-hour seminar, you’ll discover multiple ways to make money online, and many of the ways have nothing to do with selling tangible products.  Best of all, most of the ways have a low startup cost with a high-income potential.  If you want to make money online while you sleep, you don’t want to miss this 3-hour session. This includes how to not get ripped off by on-line business scams and much more.

    Learning Objectives:

    • Multiple ways to make money from your home that are tested with real world examples
    • How to keep from being ripped off from online scams related to online business
    • What is the right online business for you
    • Affordable low-risk ways to get started
    • Making multiple streams of income work for you

    Course Materials: handout sheet and online resources

    Who is it for:  small business owners and their staff

    Course Length: 3hr

     

    Trainer and Developer

    Martin Brossman is a leading authority on social media, social selling, and online marketing. He is a business coach, consultant and a dynamic trainer with a notable talent for integrating “in the air”  web marketing with “on the ground” networking and sales-building approaches. A member of the National Speakers Bureau, Martin is a popular speaker on social media and digital marketing topics. He presents seminars at North Carolina community college Small Business Centers throughout the state. Find more information at ncsmallbusinesstraining.com.

    Contact Colleen Gray to schedule the class: Fill out this contact form to email Colleen directly:

      Your Name (required)

      Your Email (required)

      Subject

      Your Message