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Maximizing the Benefit of Google’s Hummingbird Update for Small Business Owners

October 25th, 2013 | Posted by martinbrossman in Courses - SM | Google Plus | Internet Marketing | Internet Marketing Training - (0 Comments)

Google Hummingbird Training for Small Business Owners

Maximizing the benefit of Google’s Hummingbird Update for Small Business Owners

Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to maximize your business success with these changes.

This training will explain what you need to do with your website, reviews, mobile platforms and social media to keep attracting the right customers. It will also teach you the pitfalls and how, many of the methods often used in the past, can hurt your business if you keep doing them. We will also go over how the changes are related to semantic search, Google+ author and keywords.

The Hummingbird update helps small business owners be found by mobile and voice activated devices better then before. Understanding how to provide content, video, photos and text that is optimized for Hummingbird is very important. For instance, instead of entering “pizza cary nc” into the Google search box and reading it like a book, the search results (SERP) we are grabbing on Siri (ois) or Google Now (Android) along with asking for them by voice “where can I get gluten free pizza close to my current location?” will result with an exact answer to our query.

The Training was developed by Martin Brossman and Robin Werling. Martin Brossman will bring the latest on this topic that you need to know. He has been a leader in Social Media Marketing for 7 years and written 3 books on the topic along with teaching small businesses how to get real world results since 2006. Robin Werling is an expert on multi-media and optimized content for driving more clients to your business. Robin has been a business owner of several start-ups including a large construction company for over 10 years in FL and has been involved in specialized internet marketing for over 6 years traveling the Eastern Coast. She implemented Google Adwords, Google Analytics, Yahoo Banner Ads and SEO/SEM Paid Advertising, Google Chromebooks and Chromecast. She is Master Certified in Digital Imaging and implemented the Sony NEX line of wifi and app enabled DSLR cameras and camcorders in the Raleigh NC market. She is currently on a project building HTML5 responsive websites and is a Google Preferred Provider via Hearst Digital Media in the Eastern NC market. RobinWerlingHearstMedia@gmail.com – www.SuperMediaGirlHub.com

To schedule contact Colleen Gray today (919) 858-6122 – for Class, Onsite and Individual training.

Google Hummingbird, Google Plus

Linking Into Sales: Using LinkedIn to Support the Sales Cycle

Your customers want to pre-screen you before they trust you with their hard-earned money. LinkedIn gives them a way to do just that. This class will teach you practical strategies for using the element of pre-screening to gain an unbeatable advantage over your competition.

You will learn:

How to build a LinkedIn profile that stands out to customers and referral partners
How to make your profile appear frequently in search results
Rules of engagement: how to appropriately contact prospective customers on LinkedIn
How to develop relationships inside companies and use them to reach decision-makers

If you’re spending your time cold-calling or using outdated sales techniques that don’t work, stop immediately and sign up for this class today.

Facebook for Business I: Making Money with Facebook

September 17th, 2011 | Posted by martinbrossman in Courses - SM | Facebook Training - (0 Comments)

Are you interested in learning how to use Facebook, but having a hard time understanding how to make real money with it? Are you concerned about adding one more thing to your to-do list? Many businesses use Facebook, but most don’t know how to do it strategically.

This course will teach you:

How to use Facebook to generate repeat business and increase marketing ROI
How to build a Facebook page that makes you stand out from your competition
How to consistently grow the number of “fans” on your Facebook page
How to read and interpret Facebook page performance statistics

The class will include a walk-through of the process for setting up a business page separate from your personal page. When you have completed this class, you will be equipped with an action plan to start growing your business and generating sales using Facebook. Sign up today to get started.

Facebook for Business II: Turning Your Customers into Your Sales Force

May 11th, 2011 | Posted by martinbrossman in Courses - SM | Facebook Training - (0 Comments)

Prerequisite: Facebook for Business I

This course will teach you how to take your revenue-generating strategies to the next level by converting one-time customers into repeat customers, increasing average order size, and making it compelling for your customers to refer their friends to you.

Topics included:

How to run contests and promotions without violating Facebook guidelines
Using Facebook paid advertising to discover and tap niche markets
Increasing your customer response rate by posting at the right time of day/week
Building custom “landing pages” for people who find your web site via Facebook
Optimizing your Facebook page for the search engines

We will show you how using these simple techniques can regularly generate word-of-mouth advertising. In Facebook II, it is assumed that you already have a Facebook page set up. Sign up today.