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Retail Sales: Creating Raving Fans and Repeat Business

September 24th, 2011 | Posted by martinbrossman in Courses - BD | Courses - PE | Customer Service Training | Sales Training - (0 Comments)

While today’s retail consumer is much more savvy and educated than before, the importance of great customer service hasn’t changed. This course is designed to teach managers and business owners how to stay on top of the game in the fiercely-competitive jungle of modern retail by combining solid, time-tested selling principles with leading-edge internet tools. You will learn how to gain your customer’s trust and create an unbreakable competitive advantage.

Key topics covered include:

How to create rapport and openness with people who walk into your store
How to set up a system using multiple touches to keep your customer coming back
How to handle customer complaints and transform them into loyal customers
Motivating your team to get excited about retail sales goals
Getting your team on the same page about standards for excellence in customer service

If you’re tired of price wars and eroding razor-thin margins, and you’re ready to take your game to the next level, sign up for this course and learn to position yourself at the top of the market.

Linking Into Sales: Using LinkedIn to Support the Sales Cycle

Your customers want to pre-screen you before they trust you with their hard-earned money. LinkedIn gives them a way to do just that. This class will teach you practical strategies for using the element of pre-screening to gain an unbeatable advantage over your competition.

You will learn:

How to build a LinkedIn profile that stands out to customers and referral partners
How to make your profile appear frequently in search results
Rules of engagement: how to appropriately contact prospective customers on LinkedIn
How to develop relationships inside companies and use them to reach decision-makers

If you’re spending your time cold-calling or using outdated sales techniques that don’t work, stop immediately and sign up for this class today.

Find Your Niche: Using SEO and Keywords to Build Your Business

March 19th, 2011 | Posted by martinbrossman in Courses - BD | Courses - MMO | Marketing Training | WordPress Training - (0 Comments)

Find Your Niche: Using SEO and Keywords to Build Your Online Business

Standing out from the competition online is tough. Getting people to buy from you is even harder, especially since the internet is extremely price-competitive. This class teaches you how to discover and focus on your niche market, where you can create a sustainable competitive advantage. When you focus your time and energy on mastering the right combination of skills, you can make yourself stand out from the crowd and charge higher prices than your competitors do.

In this course, you will learn:

How to use keyword discovery tools to find untapped niches on the internet
How to read web site analytics and interpret the data to guide your business decisions
How to set up an opt-in e-mail list that ensures people remember you after they leave your web site
How to improve the copy on your web site by incorporating SEO keywords for increased traffic and responses
How to convert web site visitors into phone calls and sales!

If you’re ready to stop paying money to host a dead web site that sits on the internet and does nothing, this class is for you. We’ll teach you how to stop wasting time and start making real money.

E-Mail Marketing in the Age of Inbox Overload

March 19th, 2011 | Posted by martinbrossman in Courses - BD | Courses - OT | Email Marketing Training - (0 Comments)

Let’s face it: nobody wants any more e-mail! Despite the fact that inboxes are crammed full and people’s time is constrained, it is still possible to make money with a well-designed strategic e-mail marketing campaign. The key to success is laser-focusing and sending the right e-mails to the right people at the right time, such that people are grateful and eager to receive what you send.

In this course, you will learn:

How to entice people to sign up for your e-mail list
How to avoid legal compliance issues and make sure your e-mails don’t get caught in people’s spam filters
How to write e-mail copy that motivates readers to take action
How to time your campaigns and send out e-mails when people are most likely to read them
Combining e-mail with social media and other marketing strategies for maximum effectiveness

Whether you’ve never used e-mail before or whether you’ve been using e-mail for years, you can learn how to use e-mail to drive more sales in this class. While e-mail marketing isn’t as easy as it used to be, it can still be a great resource to businesses who use it correctly. Sign up today!