Marketing Your Business Using Free Online Directories *
Developed and taught by Martin Brossman
When visitors are considering spending money in your town, they go first to their phones and tablets ̶ which draw from online directories ̶ to make their decision. Is your business ready to be found? You can get ready with these 3 information- packed hours delivering valuable tips and strategies for making the most of the online directories like Google Local that enable businesses to be found when shoppers are searching from their desktop or mobile devices.
Since basic listings are free, directories provide a great opportunity for a small business to look as professional as big competitors, and this class will give you the guidelines for setting up your listings in a way that improves search results and builds a stronger Web presence.
Many businesses are surprised to see they are already listed in a number of free directories with a small amount of information, sometimes with mistakes. We will show you how to claim, correct and expand your listings before someone else does. Discussion will also include how to target desired customers with low-cost online ads.
*Can be taught in a classroom setting or a computer lab (hands-on) class.
Participants for the hands-on class are required to establish a Google email account (gmail) in advance.
Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.
Example of how someone may be viewing your town and how not having directories set up correctly can lead to lost business in your town:
What a fully set up directory on Google looks like:
