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Business Applications of Twitter, Micro-blogging & Blogs to Attract & Keep Customers

This class will focus on how to effectively use blogs, get them found and have them build your reputation. You will also learn the proper use of Twitter in relationship to blogs and Facebook for business. Come away with methods for tracking your success and targeting your audience.

Taught by: Martin Brossman

 

Podcasting TrainingEasy Steps to Podcasting – Your own Web-Based Radio Show for Business Owners
Developed by Martin Brossman and Greg Hyer

An introduction to the world of broadcasting online from your home or office. We are the New Media and you can have profound influence by using Podcasting along with Facebook and Twitter to promote your show. This class will include: How to set up and run your own radio show that can be heard on the web and in Apples iTunes, and how to broadcast your audio podcast on YouTube or include a video version on YouTube. Podcasting is basically web-based radio and pre-recorded shows that people can hear across the world. This is relevant to entrepreneurs, business owners, experts, and institutions. Martin Brossman and Greg Hyer have one of the leading Social Selling Podcasts, with over 80 shows produced.
( http://LinkingIntoSales.com )

Learning Objectives:

  • Linking Into SalesUnderstanding hardware, software and web components of a podcast.
  • How to grow listenership using digital marketing
  • Using Google Hangouts On-Air to record a show and converting it to Audio-Only format
  • Explore the top technical challenges you need to overcome for a successful show
  • Basics of show format
  • Understand how to get your podcast going fast
  • How to use your podcast to build social capital

Course Materials:
Printed and online documents and resources

Who is it for:
This is relevant to entrepreneurs, business owners, experts and institutions.  

Course Length: 3hr.

Contact Colleen Gray to schedule the class: Fill out this contact form to email Colleen directly:

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    Easy Online Web Design and Web Marketing

    Taught by: Martin Brossman or Noah Boswell

    You’ll learn how to design a website online and save hundreds of dollars doing it yourself.  Best of all, you’ll learn tips and techniques to get results and basic information about search engines, social media and internet marketing. Plus, you’ll learn how to avoid many of the internet scams related to having your own website. Including free web site options.

    Free software for businessYou can almost completely run a small business without buying any software today. Below is a list of many of these free services and free programs. Some offer a rich free service that allow you to pay for greater utility when you need it. Thanks to my Virtual Assistant Angel for compiling this list ( http://virtualassistantsocialmedia.com ). A few items you have to pay for or only give you a short trial. These items are marked with at “$”

    Core office tools like Wordprocessing, Electronic Ledger and Presentation tools

    • OpenOffice.org – Wordprocessing, Electronic Ledger, Presentation tools and more that are free to download and use. This is a Open-source version of Office.
    • Google Apps Free web-based Document, Presentation, Spreadsheet and Drawing.  After signing up you access it from docs.google.com

    CRM – Customer Relationship Manager

    • Zoho.com – allows you to create invoicing, time tracking, contact management and it is free.
    • Highrisehq.com – database management, contact search, follow ups, reminders and free packages available Email
    • Gmail – Without a question Gmail offers you free email, document sharing, task options, etc.

    Event Registration

    • Eventbrite.com – is a free resource that allows you to create a registration page for your event that works with paypal and other payment types. Also, Eventbrite easily integrates with Mailchimp.
    • Evite.com – free email invitation program that allows you to invite people to an event and see list of attendees. Lists can be easily imported into this site.

    Document Sharing

    • Google Docs – when you set up a Google account, you have the option to share Google documents with other people by clicking on the sharing option.
    • Dropbox.com – allows you to share large documents from one pc to another. This is a good resource when you are emailing pictures and large video documents.
    • skydrive.live.com – Microsofts:”25 GB of free online storage for sharing Microsoft Office docs and photos.”
    • www.mesh.com – “Windows Live Mesh 2011 helps you access the stuff on your computers from almost anywhere. If you used one of these previous programs, here’s what you need to know before you start using Windows Live Mesh.”

    E-mail Marketing

    • Mailchimp.com – is a free email marketing campaign program. Mailchimp works best on the Firefox platform. Mailchimp has many options for sharing your newsletter and database info on social media sites if you choose. Also works with Eventbright
    • Aweber.com – ($) is a very good program that has options for newsletters, database, invitations and event registration links. Aweber has many options for sharing your newsletter and database info on social media sites if you choose.
    • ConstantContact.com – ($) is a good program that has options for newsletter, invitations, and registration pages. Constant Contact works best on Internet Explorer. ConstantContact has many options for sharing your newsletter and database info on social media sites if you choose.
    • iContact.com – ($) is a local email marketing campaign company that many people use.

    FBML Landing Page

    • Pagemodo.com – is a tool that allows you to create a Facebook Fan Page Landing with step by step instructions.

    Hourly Rates

    • Freelanceswitch.com/rates/ – is a fill in the blank site that gives you insight into what your hourly rate should be to charge your clients.

    Invoicing

    • Roninapp.com – is a handy tool that allows you to create nice invoices while also allowing you to track your hours and make them in a nice presentable manner for a client.

    PDF Creator

    Install PDFCreator carefully. Listeners have complained about PDFForge toolbar, which is included. It apparently directs users to urlseek20.vmn.net. You should have the option of not installing it. However, some people believe it installs regardless.

    If you install the toolbar and have problems, it can be uninstalled. Click Start>>Control Panel. In Windows XP, double-click Add or Remove Programs. In Vista, double-click Programs and Features. In either, find the toolbar in the list and remove it

    PDF to Word

    • PDFtoWord.com allows you transfer a .pdf document to a word document. You will need to upload the document to the site and they will email the document back to you (max 6 hours later).

    Pictures (Royalty Free) [Very useful for Blog post]

    • Fotolia.com – you can find pictures royalty free or purchase for as low as $5
    • Photobucket.com – there are some free royalty free pictures (some are risque…FYI) but there is a paid program $3 per month that is another option to get better royalty free pictures.

    Photo Editing Software

    • Gimp.org – “Image Manipulation Program” Open-source free software you can download that works like Photoshop to edit photos.
    • picnik.com – Web based photo editing program and also is integrated into Flickr.com

    Photo on the Web (sharing photos and using your own on the web)

    • www.panoramio.com “Show your favorite places.” Owned by Google
    • http://picasa.google.com/ – Googles downloadable photo program that lets you post photos from you computer to the web at Picasa.
    • www.flickr.com – Yahoo’s free photo sharing feature with limited uploads for free. Paid upgrade to get more space.

    Video sharing on the web

    • Youtube.com – 2nd largest search engine on the web and the most searched for videos.
    • vimeo.com – Video sharing that is very big in Europe.
    • SlideShare.com – Web based slide shows.

    Press Release Distribution (NC Only)

    • PRSurvival.com ($) is an affordable website for Press Release distribution.

    Screen Capture

    • Greenshot, is free screen capturing software that allows you to capture a screen into a .jpg file (http://sourceforge.net/projects/greenshot/)

    Twitter Tracking (and other social media status updates including Linkedin):

    • Hootsuite.com is a great program that allows you to track your Twitter feeds for new posts, pending tweets and follow various Twitter follows in different programs. Hootsuite also allows you to pre-post on Facebook Fan Page (yours or one you are an admin on), LinkedIn, Twitter and various other social media sites.
    • Tweetdeck.com is fabulous program for tracking Twitter followers, direct messages, re-tweets and more.

    Signature

    • Wisestamp.com – is a great way to get a free email signature. What I like about Wisestamp is that you can add a live hyperlinks and a Twitter feed to the bottom of the signature.

    Podcasting / On-line Radio and Audio

    • AudacityFree Audio Editing  Open Source software.
    • BlogTalkRadio.com – Free to offer podcast and audio shows. Offers a advanced paid version too.

    Accounting / Money tools

    • www.freshbooks.com – Limited free invoicing with a paid upgrade you can use.
    • squareup.com – “”Accept credit  card payments anywhere with your iPhone, iPad or Android phone”
    • Paypal.com – Except direct money and credit cards with out big merchant services.
    • gnucash.org – “Personal and small-business financial-accounting software, freely licensed under the GNU GPL and available for GNU/Linux, Mac OS X and Windows.”

    Phone

    Project Management, information management and File Sharing

    • DropBox – File sharing what provides 2Gig free and syncs from your computer to the web
    • ManyMoon.com – Task/Project management that works with Google Docs.
    • EverNote.com – Like a card file or multi media note system that syncs with all your computers and your phone. Free and advanced feature paid.*****

    Blogging

    • WordPress.com – Free Blogging software with free hosting
    • Networkedblogs.com allows you to post your blog to various social networks automatically. This is a free program.

    Password Management

    • LastPass – “An online password manager and form filler that makes web browsing easier and more secure.”
    • keepass.info – “an open source password manager. Passwords can be stored in highly-encrypted databases, which can be unlocked with one master password or key.”

    Bookmark Sync

    • www.xmarks.com -“Offers bookmark synchronization, search enhancement and web discovery based on sites bookmarked by users.”

    This is a small list of thousands and we want to hear which ones you like and why?

    Compiled by Martin Brossman NCSmallBusinessTraining.com and Angle virtualassistantsocialmedia.com
    Share this with others: http://bit.ly/freetoolsforbusiness