Let’s face it: nobody wants any more e-mail! Despite the fact that inboxes are crammed full and people’s time is constrained, it is still possible to make money with a well-designed strategic e-mail marketing campaign. The key to success is laser-focusing and sending the right e-mails to the right people at the right time, such that people are grateful and eager to receive what you send.
In this course, you will learn:
- How to entice people to sign up for your e-mail list
- How to avoid legal compliance issues and make sure your e-mails don’t get caught in people’s spam filters
- How to write e-mail copy that motivates readers to take action
- How to time your campaigns and send out e-mails when people are most likely to read them
- Combining e-mail with social media and other marketing strategies for maximum effectiveness