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Let’s face it: nobody wants any more e-mail! Despite the fact that inboxes are crammed full and people’s time is constrained, it is still possible to make money with a well-designed strategic e-mail marketing campaign. The key to success is laser-focusing and sending the right e-mails to the right people at the right time, such that people are grateful and eager to receive what you send.

In this course, you will learn:

  • How to entice people to sign up for your e-mail list
  • How to avoid legal compliance issues and make sure your e-mails don’t get caught in people’s spam filters
  • How to write e-mail copy that motivates readers to take action
  • How to time your campaigns and send out e-mails when people are most likely to read them
  • Combining e-mail with social media and other marketing strategies for maximum effectiveness
Whether you’ve never used e-mail before or whether you’ve been using e-mail for years, you can learn how to use e-mail to drive more sales in this class. While e-mail marketing isn’t as easy as it used to be, it can still be a great resource to businesses who use it correctly. Sign up today!

Taught by: Martin Brossman

Relationship selling that is customer driven, effective and ethical.  How to get more sales without “selling”.  Beyond the Sales Funnel: What Sales truly is and how the UPSA Selling/Buying cycle can enhance your bottom line!  (More information)

Taught by: Martin Brossman

1/2 day workshop and the Next Step to The Anatomy of a Sale. (More information) [Also see Integrated Sales Coaching]

“Beyond Ordinary” Business Networking

Taught by: Martin Brossman

This hands-on workshop will provide you with the information and real life practical application that will enable you to grow and prosper in your career or business by being of service to your personal network. It is about adding to your bottom line as well as gaining the appreciation & respect of others.

Networking Online / Offline Options

  • Free and Low cost websites and how to choose the right one to network for your business.
  • Understanding types of paid websites and what you need to know before you spend your money.
  • Utilizing key business relationships as a “win/win” for both parties.

Using Social Media for Networking and Reputation Management

  • The do’s and don’ts of Social Media for enhancing your business networking and not hurting it.
  • Different Social Media sites and their utility.
  • Being alerted to positive and negative conversation of you on the
  • Web and how to handle the negative.
  • The value of “social currency”

Management of Network Relationships and Referrals

  • Managing this new world of being closer to your customer and network relationships.
  • Dealing with challenges and opportunities on the Web.
  • Keeping your best referral partners and customers coming back for more.

 

(More information)