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Free Websites are OK and consider starting with a good web presence for a Small Business

November 3rd, 2011 | Posted by martinbrossman in Local Owned | marketing | Wordpress - (0 Comments)
Virtual Assistant Angel - Raleigh NC

The first "Landing Page", click on to see current site.

Free Websites are good and consider starting with a good web presence for a Small Business first!

Free websites have true value for someone just wanting to have some content on the web for people to read but not as useful for being found on the web. Starting with a web presence and using a URL redirect from a domain name may be better. Then take your time to build a quality website in WordPress. For example if you see the value in a Facebook business page you may build it first for your business, then buy a domain name that is easy for people to type in, like BrossmanOnFB.com and give that out first as a way to connect with you. Creating a keyword driven Facebook page with outstanding content and clear ways to reach you may be a better low cost way to start. Go ahead click on BrossmanOnFB.com and see where it goes. You can use URL forwarding (buy domain name and point it to some web link) with a free website as well. The key is if you do this for something like your Facebook business page or your Linkedin page than after you build a real site (like a hosted wordpress site) you can just add the Facebook page to your site and you now have two web presences that are driving business.

Free and paid Template-based websites:

If you want to just have some fun and start with a free website here are a few ones I have tested:

http://www.wix.com/

http://www.weebly.com/

http://www.yola.com/

A few paid Template-based websites:

http://websitebuilder.intuit.com/

http://VeryAffordableWebsites.com

You can also start with a free WordPress site and make more of a community service site sponsored by your company by using WordPress.com

Learn more come to one of my classes or contact your local Small Business Center at your community college to schedule one of my classes. If you do make sure to bring business friends to the class!

http://www.ncsmallbusinesstraining.com

Retail Sales: Creating Raving Fans and Repeat Business

September 24th, 2011 | Posted by martinbrossman in Courses - BD | Courses - PE | Customer Service Training | Sales Training - (0 Comments)

While today’s retail consumer is much more savvy and educated than before, the importance of great customer service hasn’t changed. This course is designed to teach managers and business owners how to stay on top of the game in the fiercely-competitive jungle of modern retail by combining solid, time-tested selling principles with leading-edge internet tools. You will learn how to gain your customer’s trust and create an unbreakable competitive advantage.

Key topics covered include:

  • How to create rapport and openness with people who walk into your store
  • How to set up a system using multiple touches to keep your customer coming back
  • How to handle customer complaints and transform them into loyal customers
  • Motivating your team to get excited about retail sales goals
  • Getting your team on the same page about standards for excellence in customer service
If you’re tired of price wars and eroding razor-thin margins, and you’re ready to take your game to the next level, sign up for this course and learn to position yourself at the top of the market.

Linking Into Sales: Using LinkedIn to Support the Sales Cycle

September 17th, 2011 | Posted by martinbrossman in Courses - BD | Courses - OT | Courses - SM | LinkedIn Training | Sales Training - (0 Comments)

Your customers want to pre-screen you before they trust you with their hard-earned money. LinkedIn gives them a way to do just that. This class will teach you practical strategies for using the element of pre-screening to gain an unbeatable advantage over your competition.

You will learn:

  • How to build a LinkedIn profile that stands out to customers and referral partners
  • How to make your profile appear frequently in search results
  • Rules of engagement: how to appropriately contact prospective customers on LinkedIn
  • How to develop relationships inside companies and use them to reach decision-makers

If you’re spending your time cold-calling or using outdated sales techniques that don’t work, stop immediately and sign up for this class today.

Facebook for Business I: Making Money with Facebook

September 17th, 2011 | Posted by martinbrossman in Courses - SM | Facebook Training - (0 Comments)

Are you interested in learning how to use Facebook, but having a hard time understanding how to make real money with it? Are you concerned about adding one more thing to your to-do list? Many businesses use Facebook, but most don’t know how to do it strategically.

This course will teach you:

  • How to use Facebook to generate repeat business and increase marketing ROI
  • How to build a Facebook page that makes you stand out from your competition
  • How to consistently grow the number of “fans” on your Facebook page
  • How to read and interpret Facebook page performance statistics

The class will include a walk-through of the process for setting up a business page separate from your personal page. When you have completed this class, you will be equipped with an action plan to start growing your business and generating sales using Facebook. Sign up today to get started.