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Author Archives: martinbrossman

About martinbrossman

http://www.ProNetworkingOnLine.com
Success Coach / Trainer / Author Learn more on my Linkedin Profile: http://linkedin.com/in/martinbrossman or call me at (919) 847-4757

Social Media for Educators – Using Twitter in Education

August 8th, 2012 | Posted by martinbrossman in Twitter - (0 Comments)

The Social Media Future for Educators

Applications of Social Media are a fast-growing dynamic in the fabric of education.  According to a 2011 CASE survey, “nearly all institutions using social media are using Facebook, while 75 percent are using Twitter, 65 percent are using LinkedIn and 65 percent are using YouTube”, with the top goals for using social media being “to engage alumni, create and sustain brand image, engage current students and increase awareness.”

Social networks most popular for professional use among college teachers are You Tube (40%), Facebook (30%), Blogs (24%), Linkedin (17%), and Twitter (7%), from a 2012 survey reported by Schools.com.  The survey also revealed that 80% of educators have a social media account, while 2% have 4 or more social media connections.  In addition, 70% of faculty consider videos, blogs, podcasts and wikis to be valuable tools for teaching.

Even though the percentage of college teacher Twitter usage seems small at 7%, we predict enormous growth of institutional Twitter application ahead, since general Twitter use has more than doubled between November 2010 and February 2012.  Right now, 8% of internet users in the U.S. are active on Twitter daily, and more than 15% are Twitter users.

If you are interested in a deeper breakdown of Twitter usage by gender, ethnicity and geo factors, have a look at the excellent graphs and info provided by briansolis.com . Solis calls Twitter a “human seismograph”. We’ve been noticing for years that Twitter is an information network that often trumps the breaking news with grassroots speed and accuracy regarding local and global events.

Many colleges have set up a Twitter feed to post daily announcements. Henry Ford Community College does a good job, and seamlessly links to Facebook to present further information to promote courses.  Note also that they have their social media icons prominently displayed at the very top of their school website’s home page to enable immediate linking to social media sites.

And Twitter offers more. It’s especially suited for public relations and helps open doors to the media as a vehicle for pitching news stories and establishing relationships over time. Sarah Evans, director of public relations at Elgin Community College, maintains a Twitter account for the school and is also well-known for her personal blogging about industry related topics, like how to find a job on Twitter. You can follow her on Twitter: @prsarahevans

One way for colleges to get more Twitter mileage is with re-tweets, or passing along other people’s Tweeted news about you . Here’s an example of a good one: https://twitter.com/piedmontvacc which links to the news story at: http://ht.ly/cADL

Do you know of other good resources for Educators on this topic? Please share it below in the comments area.

Learn more about the training Martin Brossman and Associates offers for Small Business Centers and Chambers of Commerce at:
http://www.ncsmallbusinesstraining.com

Social Media Marketing and Advertising

June 24th, 2012 | Posted by martinbrossman in Marketing Training | Social Media Training - (0 Comments)

Social Media Marketing and Advertising
developed and presented by Martin Brossman

Learn how to get started with free Social Media platforms and web-based directories, and understand which marketing approaches are best for your business. This class will give you real-world examples of small and micro businesses that are successfully using Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Yelp and other sources. You will take away an easy-to-implement grassroots marketing strategy to give your business the edge it needs to compete in today’s fast-moving online world.

It’s vital to understand and apply the right mix of traditional advertising, New Media marketing and Social Media marketing because misusing Social Media can actually damage your brand. Let Martin Brossman help you make the most of the powerful marketing opportunity that exists for the first time in history—to reach future customers and connect with current customers 24/7 online—that’s changing the face of advertising and marketing.

Contact Colleen Gray to schedule this class
(919) 858-6122 – Colleen AT MartinBrossman.com (Replace the AT with @ – posted to reduce spam).

Free Reputation Management Tools

May 29th, 2012 | Posted by martinbrossman in Reputation Management - (0 Comments)

Your on-line reputation is important to be aware of for both businesses and individuals.  If someone post something positive about you or your business you want to know so  you can thank them. If someone post something negative you want to know as well so you can choose the right response. Almost always rash reactions to a vegetative comment will do more to damage your reputation than help it. A negative comment on line can be a opportunity for you to show your real character. if you are a hot head then people be warned and know to say away form you. If you treat it just like you would a real customer upset with your most important customers watching then you can gain a lot of credibility in how you respond.

A few key points to keep in mind for managing your reputation:

  • Sometimes negative comment on-line mean you need to improve something in your business.
  • Not knowing is far worse then knowing.
  • Building intentional positive content on-line first over time is one of the best defenses for when something negative hits.
  • Respond as though your best customer or mother was watching and do not try to resolve a dispute on-line. Take it off line.
  • When mad stop typing on the keyboard!
  • If your customers come to your rescue first that is best.
  • Make it easy for happy customers to give you review on line.
  • Use the basic alert programs to keep up with problems and issues.

The two free tools to let you know about what is being said about you and your business are:
Google.com/Alerts and SocialMention.com . Make sure to put your name and your business name in quotes so when you get alerts it will not include each term separately. If you business is called “SCUBA Diving Training of Raleigh” and you leave the quotes off you will get updates on SCUBA, Diving, Training, and Raleigh.

Also see Martin Brossman’s training classes on Reputation Management:
http://www.ncsmallbusinesstraining.com/category/reputation-management-training/

 

Public Speaking – Speaking with Authority

May 29th, 2012 | Posted by martinbrossman in Public Speaking - (0 Comments)

Almost no one is born with a natural ability to speak publicly and by making the effort you gain a profound competitive advantage over people that will not take on the fears and challenges of public speaking. One of components of public speaking and leadership is learning to speak with authority. The key is to start with topics that you have the most confidence in and build out from there.  This audio interview with Linda Shield is about the important and process of speaking with authority.

Interview with Linda Shields about Speaking with Authority

 

Click here to learn more about Martin Brossman Public Speaking class at.