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Author Archives: martinbrossman

About martinbrossman

http://www.ProNetworkingOnLine.com

Success Coach / Trainer / Author Learn more on my Linkedin Profile: http://linkedin.com/in/martinbrossman or call me at (919) 847-4757

Maximizing the Benefit of Google’s Hummingbird Update for Small Business Owners

October 25th, 2013 | Posted by martinbrossman in Courses - SM | Google Plus | Internet Marketing | Internet Marketing Training - (0 Comments)

Google Hummingbird Training for Small Business Owners

Maximizing the benefit of Google’s Hummingbird Update for Small Business Owners

Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to maximize your business success with these changes.

This training will explain what you need to do with your website, reviews, mobile platforms and social media to keep attracting the right customers. It will also teach you the pitfalls and how, many of the methods often used in the past, can hurt your business if you keep doing them. We will also go over how the changes are related to semantic search, Google+ author and keywords.

The Hummingbird update helps small business owners be found by mobile and voice activated devices better then before. Understanding how to provide content, video, photos and text that is optimized for Hummingbird is very important. For instance, instead of entering “pizza cary nc” into the Google search box and reading it like a book, the search results (SERP) we are grabbing on Siri (ois) or Google Now (Android) along with asking for them by voice “where can I get gluten free pizza close to my current location?” will result with an exact answer to our query.

The Training was developed by Martin Brossman and Robin Werling. Martin Brossman will bring the latest on this topic that you need to know. He has been a leader in Social Media Marketing for 7 years and written 3 books on the topic along with teaching small businesses how to get real world results since 2006. Robin Werling is an expert on multi-media and optimized content for driving more clients to your business. Robin has been a business owner of several start-ups including a large construction company for over 10 years in FL and has been involved in specialized internet marketing for over 6 years traveling the Eastern Coast. She implemented Google Adwords, Google Analytics, Yahoo Banner Ads and SEO/SEM Paid Advertising, Google Chromebooks and Chromecast. She is Master Certified in Digital Imaging and implemented the Sony NEX line of wifi and app enabled DSLR cameras and camcorders in the Raleigh NC market. She is currently on a project building HTML5 responsive websites and is a Google Preferred Provider via Hearst Digital Media in the Eastern NC market. RobinWerlingHearstMedia@gmail.com – www.SuperMediaGirlHub.com

To schedule contact Colleen Gray today (919) 858-6122 – for Class, Onsite and Individual training.

Google Hummingbird, Google Plus

Using Pictures, Video and Podcasting to Gain More Business

October 13th, 2013 | Posted by martinbrossman in Podcasting Training - (0 Comments)

Photography, Video and Podcasting

What every business owner needs to know to use multimedia including Pictures, Video and Audio to build your brand, stay top of mind for customers and increase your business revenue. Learn how to capture compelling images and stories that attract your next customer to buy and get them to share with their friends to expand your customer base. Social Media Marketing is driven by quality content delivered with words, pictures, video and audio. This class shows you free and low cost ways to gain a competitive edge creating content that can be distributed on: YouTube, Google+, Facebook, Instagram and Pinterest to name a few. Included are the basics of Podcasting which allows you to create your own radio station on the internet. You will leave this class with clear actions you can take to get the most out of these free resources. You business will be found more easily by Google and shared more by maximizing multimedia using these proven low cost methods.

Will include the power of using Google+, Google+ Hangouts On Air, YouTube, Facebook for Business and Blogs as well as much more.

Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.

What people say about this class:

Social Media Marketing for Small Business Owners – Series

September 15th, 2013 | Posted by martinbrossman in multi-class Training - (0 Comments)

Social Media Marketing for Small Business Owners – Series
with Martin Brossman

Four 3-hour classes which may be taken separately, or as a complete series as a Core Competency Certificate Program*

▪ Results-Driven Social Media Marketing for Small Business Owners
This class introduces the fundamentals of core competency in the set up of major Social Media platforms and how they are to be correctly used. You will determine what is appropriate for your business, which platforms to use first, in the future, and which not to use for your business. Areas of focus include: set up of accounts; populating base accounts; establishing a content distribution system, including photos, graphics and video; and maximizing keywords and online directories.

▪The Primary Tools of Social Media Marketing for Small Business Owners
Increasing core competency in the use of major Social Media platforms and online directories, this class presents the fundamentals of Facebook, Google Plus, LinkedIn, YouTube, Google Maps and other online directories. Proper use of directories, which are vital for mobile marketing, will be covered in-depth: how to claim your free listings, how to correct any existing errors in directories, and how to enhance your presence with text and photos at no cost. This overview will help you target areas of concentration for implementing successful social media marketing efforts.

▪The Secondary Tools of Social Media Marketing for Small Business Owners
Build additional core competency in the application of some of the most popular platforms and tools which augment and support small business Social Media programs, including: Pinterest, Instagram, Twitter, WordPress, SurveyMonkey, MailChimp, and Etsy. You will learn the basics of photo sharing, blogs , email marketing, online surveys and shopping cart programs. The benefit of applying these secondary tools is generating a stronger Web presence that enhances your business brand.

▪Tracking Social Media Marketing Results & Return on Investment for Business Owners
Advance your core competency skills by understanding how to analyze and evaluate your Social Media results. You will learn how to monitor analytics and insights for adjustments, and how to evaluate and adjust for optimum conversion. Engagement with content and secondary validation—vital components for measuring ROI—are highlighted. You will come away with a plan for ongoing reputation monitoring and, if needed, knowledge to counteract online negativity with a positive Web presence.

Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.

*Certificate provided by Chamber or School in partnership with Martin Brossman&Associates.
Special thanks to Daniel K. Farmer for his input on this course.

Core Competency in Social Media

August 31st, 2013 | Posted by martinbrossman in multi-class Training - (0 Comments)

Core Competency in Social Media for Small Business Owners
Finally, a class that goes over all the fundamentals of the top social media platforms in detail for small business owners. Hands-on (laptop required). This class is a total 16hr of training – 4 or 6 sessions that are 3 or 4hr each! This also can be offered in other arrangements, contact us.

This class fills in the gaps that you never had time to sit down and learn.

We know that building strong and loyal relationships helps a business to get started and to grow. Social media can help in ways that we may have never dreamed were possible.

And, the good news is that it doesn’t take massive sums of marketing dollars to make it effective. The effective use of social media is a perfect fit for small-business owners and entrepreneurs who usually have little discretionary cash for promoting their businesses, especially in the early days.

This course will provide participants with basic knowledge about a variety of social media tools and will offer strategies for how to use them most effectively:

Social media – Facebook, LinkedIn, Pinterest, Snapchat and Instagram
Mobile marketing
Free local directories – Yelp, Google Local, Trip Advisor
Photography and Video including live streaming

Class time will include the basics of how to set up accounts for these online tools with an intensive focus on how to use these tools most effectively to drive customers to your business and generate revenue. A how-to reference manual will be included in the registration fee.

Computers are not supplied (unless specified) – you will need to bring a laptop or notebook with you and have a Gmail account.

The course originally developed by Martin Brossman and Deborah Oronzio.