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Author Archives: martinbrossman

About martinbrossman

Success Coach / Trainer / Author Learn more on my Linkedin Profile: http://linkedin.com/in/martinbrossman or call me at (919) 847-4757

Small Business Training – Top Classes

May 23rd, 2012 | Posted by martinbrossman in Top Training - (0 Comments)

Most Popular Current Class Topics* offered by Martin Brossman – NCSmallBusinessTraining.com

Growing  Your Business with Social Media–the New Competitive Advantage (Beginning and Advanced)
A basic overview of Facebook, Linkedin, Twitter, YouTube, Google+, Pinterest, blogging and free online directories

Increasing Customer Connections and Profits with Facebook (Basic and Advanced)
Creating a strong Facebook presence and understanding interactive engagement—the new marketing.

Mobile Marketing— Connecting With Customers Who Use Smart Phones and Tablets to Search & Shop
What small business owners need to know about QR codes, Apps , mobile ads and  optimizing their sites to be found.

Customer Service in a Customer-Empowered World
Proven methods for retaining customers and preemptive approaches for avoiding dissatisfied positng of negative reviews online.

Driving Customers to Your Website & Getting Them to Buy (SEO)
Keyword Tools, analytics and search optimization techniques to make your site more effective.

Engaging Your Customer With Online Video, Photos and Podcasts (Audio)
The fundamentals of  using audio and visual  media to capture attention, build your brand, and maximize your Web presence.

Building Your Own Website That’s Easy for Customers to Find (WordPress)
Other classes include Intermediate/Advanced WordPress

Marketing Your Business Using Online Ads & Free Directories
Including paid ads on the web including Google, Facebook and LinkedIn.

Email Marketing in the Age of Inbox Overload
How to set up email marketing, get people to read your emails and take the action to buy.

Using LinkedIn to Drive Revenue for Entrepreneurs,  Business Owners & Sales Professionals
How LinkedIn and other social tools increase sales, shorten the sales cycle and accelerate trust.

Conflict Resolution That Builds More Loyal Customers
Learn how to deal with conflict in person as well as the web quickly in a 24hr=7 day a week world

Twitter –the Surprising Tool for Enhancing Your Business
Using Twitter to build your brand, and generate valuable content to attract Google and your prospects

Blogging and Twitter for Business
Business applications of Twitter, Micro-blogging & Blogs to attract & keep customers

Easy Online Web Design and Web Marketing
Basic info on search engines, social media and internet marketing, with free website options

Easy Steps to eBay for the Novice
Includes PayPal, eBay videos, setting up and researching listings

Beyond Ordinary Business Networking
A workshop in building an online and in-person network of allies through authentic contribution

Overcoming the Fear of Public Speaking
A step-by-step participatory class assisting each student in being effective in public speaking

More complete descriptions and additional classes are on the website: NCSmallBusinessTraining.com .

If you are interested in any of these classes, let your Small Business Center Director know or contact Martin Brossman for possible customized on-site training:  919-847-4757 martin@coachingsupport.com  To register a class and check Martin’s availability for your schedule contact COLLEEN at 919.858-6122  or Colleen@MartinBrossman.com

Click here to go to the home page.

Understanding the new Facebook Timeline for Business pages video:

 

Learn more about Martin’s training NCSmallBusinessTraining.com

Facebook Timeline for Business PagesAfter March 30th, Facebook will automatically convert all Facebook business pages to a new Timeline format similar to the personal Facebook profile (you can opt in earlier if you wish).

Here a few things you need to know and do:

1) Watch the Facebook Tutorial about Facebook Timeline for Business Pages:
http://www.learnfacebookpages.com/

2) You need two graphics to get started: Cover Photo and Profile picture

Cover photo: the large banner-sized featured photo

Profile photo: Smaller square picture that should be your logo or something that represents your business

3) Pick which 4 “apps” that are seen first by clicking on Edit in the upper right corner of the page. The Photo App is first, and a total of 4 pre-selected pictures will be displayed.   You may change them by clicking on the down arrow to the right of the pictures.  Then click on the little pencil icon in the upper right corner of the pictures to select the  pictures you want displayed.

4) Two new important aspects of showcasing posts: Highlight and Pin

Highlighting a post occurs from clicking the star in the upper right hand corner of the page.  This makes it doublewide and lets it stand out more.

Pinning a post (found under the edit button) will “pin” a post to the top of the page for 7 days. You can also un-pin it if you want it to no longer be at the top in less than 7 days. This lets you showcase the latest items.

5) I recommend publishing the page after you have gone through the tour and have the Cover Photo and Profile Picture updated.

If you have some custom pages, they will be gone. Everyone will just see what you have posted when they come to your page—why the quality of your posts is so important, as I have always said in all my training classes.

Contact Martin Brossman for group or one-on-one training at (919) 847-4757 or Martin@CoachingSupport.com

For people in North Carolina ask your Small Business Center or your Chamber of Commerce when they will be bring Martin Brossman back, and offer to bring people to the next class! http://www.ncsmallbusinesstraining.com

Resources :

Facebook Explanation of the New Facebook Business Timeline
http://www.learnfacebookpages.com/

How should I choose a cover photo for my Page?
http://www.facebook.com/help/?faq=276329115767498

Facebook Pages Terms
http://www.facebook.com/page_guidelines.php

Introducing New Facebook Pages
http://www.facebook.com/help/pages/new-design

Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand
http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/

 

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February 27th, 2012 | Posted by martinbrossman in Uncategorized - (0 Comments)