AI-Powered Business Solutions Certificate for Small Business Owners
How to get greater results with the free AI systems: Fundamentals of Prompt Engineering
by Dr. Justin Rose and Martin Brossman

This intensive 8-hour certificate program equips small business owners with AI-powered tools and social media best practices to amplify marketing, streamline operations, and engage customers more effectively. Through practical sessions on prompt engineering, AI-powered tools, digital campaign optimization, and maximizing Instagram reach, participants will take away actionable skills to drive growth.

Here is the schedule with merged outlines and descriptions for each class:

Certainly! Here are the updated descriptions for each class, including the more generalized version for the social media workshop:

Streamline Your Small Business with Artificial Intelligence

8:00a – 10:00a

The first class, “Streamline Your Small Business with Artificial Intelligence,” offers an insightful overview of AI’s evolution and its burgeoning role in small businesses. Key discussions include ethical considerations, safety, copyright, intellectual property, and liability risks associated with AI usage. Through real-world examples, participants will learn how AI can innovate in areas like text, image, and video creation, and how to discern between creative AI-generated content and accurate, reliable outputs. The session aims to equip small business owners with the knowledge to identify and integrate AI opportunities effectively into their business workflows, balancing innovation with practicality and ethical responsibility. Attendees will get the opportunity to provide real day-to-day challenges for live demonstrations by the presenters. 

Introduction to Prompt Engineering

10:15a – 12:15p

The second class, “Introduction to Prompt Engineering,” dives into the art of effectively communicating with AI language models. It offers structured techniques and examples to craft prompts that yield precise and useful outputs for various business needs. Participants will engage in practice sessions to master prompt engineering, enhancing their ability to utilize AI tools like ChatGPT for diverse applications. This class is designed to unlock the full potential of AI in everyday business scenarios, providing small business owners with the skills to harness AI language models for enhanced productivity and innovation. innovation.

Lunch (Potentially Catered) 12:15p – 1:15p

Artificial Intelligence for Marketing

1:15p – 3:15p

“Artificial Intelligence for Marketing,” the third class, explores the transformative power of AI in digital marketing. It focuses on personalizing campaigns, predicting customer behavior, creating marketing content, and streamlining marketing workflows with AI tools, including an introduction to the proper use of Text to Image and Text to Video in your marketing. The class culminates in a hands-on workshop where participants simulate AI-assisted marketing planning. This session empowers small business owners to leverage AI for targeted advertising and promotions, enabling them to compete effectively in the digital marketplace and attract and retain a loyal customer base.

Work with Your Documents: Leveraging GenAI to Craft, Collaborate with Your Content (non-legal) & Developing AI Technology

3:15p – 5:15p

This session offers a hands-on approach to using generative AI tools for simplifying complex documents. Participants will learn how to transform dense manuals into clear, concise standard operating procedures (SOPs) and develop training materials tailored to diverse audiences. For example, participants will learn how to use AI to craft job estimates, contracts, and other documents essential to their business. They will also learn how to use tools such as Microsoft Copilot to summarize websites and locate information. The session includes live demonstrations, ensuring participants leave with ready-to-use materials that can be implemented immediately.

Additionally, it provides an overview of the advanced features available in the paid version of ChatGPT, helping you evaluate its suitability for your workflow. We will also discuss the future of work with AI, including concepts like custom GPTs and Agents. This is an opportunity to collaborate, innovate, and achieve actionable results.

To check on the availability cost and scheduling of this course contact colleen@martinbrossman.com