Prerequisite: Facebook for Business I

This course will teach you how to take your revenue-generating strategies to the next level by converting one-time customers into repeat customers, increasing average order size, and making it compelling for your customers to refer their friends to you.

Topics included:

• How to run contests and promotions without violating Facebook guidelines
• Using Facebook paid advertising to discover and tap niche markets
• Increasing your customer response rate by posting at the right time of day/week
• Building custom “landing pages” for people who find your web site via Facebook
• Optimizing your Facebook page for the search engines

We will show you how using these simple techniques can regularly generate word-of-mouth advertising. In Facebook II, it is assumed that you already have a Facebook page set up. Sign up today.