A few resources for learning about email marketing. Remember with email marketing you still have to earn the right to stay in your customers attention or your email will not be opened. The content needs to be relevant to your customer, clear what they are reading from the first line, clear who it is from and provide value worth their time. What is important to your customer beyond what you sell? Why should they take the time to ready your email if they already are overwhelmed by email? Value, Relevance and a personal tone is important but not sloppy. Look as how your email look if you remove all the graphics for many email services do that and how it look on a smart phone. People don’t want more emails but they do want useful information that is relevant to them.
A number of email marketing sites:
– Constant Contact – 1st choice for small business users for ease of use and integration of social media for business.
– Mail Chimp – Lets you have 1000 contacts and send out up to 6,000 emails per month FREE and work with Eventbrite. Very good for micro-businesses and groups with a very limited budget.
– awebber – a professional high capacity email program used for high volume ‘list building’ by many top email marketers.
– iContact – A competitor to Constant Contact with equal features, just not as much support resources.
– Swiftpage – It’s big plus is it fully integrates with ACT contact manager. Reliable with a number of useful features but very challenging to use. See these Swiftpage demos for more info.
These are two GREAT resources for email marketing tips and tricks.
The Constant Contact Learning Center is second to none and the user community is huge.
http://www.constantcontact.com/learning-center/index.jsp
http://www.constantcontact.com/community/index.jsp
Useful on-line posts about email marketing:
Top 7 Email Marketing Trends – Tips for 2011
8 Email Marketing Tips – from CRM.com
How To Avoid Getting Your Campaigns Accidentally Junked – from MailChimp.com
Increase your Open Rate -Opt-in Marketing
A number of posts on email-marketing-report.com about the best time to send emails
Examples:
Restaurant email marketing example
Business trainer announcing an event
How do you use e-mail marketing and what resources do you find useful?
Compiled by Martin Brossman and Brian Walker who offers eMail Marketing Magement.
See Martin’s class on the topic: Marketing Your Business Through E-mail
