Social Media for Business Resource
by Martin Brossman – Small Business Center Senior Instructor:

General Resources:

100 Ways to Measure Social Media:
http://www.marketersstudio.com/2009/11/100-ways-to-measure-social-media-.html#axzz12qssV3sj

Michael  Stelzner’s Social Media Marketing Industry Report 2010: *****
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/ 

Blogs of interest:

The Facebook blog: blog.facebook.com

The Linkedin blog: blog.linkedin.com

The Twitter blog: blog.twitter.com

The Youtube blog: youtube-global.blogspot.com

One of the top Social Media news sources: mashable.com

The Measurement Standard:
http://kdpaine.blogs.com/themeasurementstandard/

Slideshare about how Coke embraced their fans:
http://www.slideshare.net/iStrategy/coca-colas-social-media-strategy

Mashable blog post on how Lego enbraced Social Media:
http://mashable.com/2010/01/11/lego-click/

Martin’s blog: http://blog.pronetworkingonline.com/

Examples of larger businesses Social Media Marketing Campaigns:

– The Following List is from: The 60 Second Marketer: http://www.60secondmarketer.com/SocialPromotions

“Next to Normal, a Broadway show, began publishing an adapted version of the show over Twitter. Over 35 days, the serialized version of the show was published in the form of tweets, short messages utilized by Twitter, a single line from a character at a time.
On Twitter: http://twitter.com/n2nbroadway

The Free Hugs campaign on YouTube has been viewed by more than 62 million people. The video is inspirational and hugely viral. Check it out when you need a lift. Youtube: http://www.youtube.com/watch?v=vr3x_RRJdd4

Harley-Davidson does an absolutely stellar job with their Facebook page. If you’re expecting to land on their “Wall” then you’re out of luck. Check out their lively and engaging lading page on Facebook: http://www.facebook.com/harley-davidson

Starbucks decided the best way to engage customers and prospects was to create a website that creates a dialogue with consumers. The result was MyStarbucksIdea.com which allows people to suggest new ideas, vote on their favorite ideas and watch which ones get accepted by Starbucks. Website: http://mystarbucksidea.force.com/

Coca-Cola did something very smart on their Coca-Cola Facebook Fan Page. Rather than create a corporate Fan page run by people in suits, they embraced a page created by two real fans. The result? 12 million fans. Facebook: http://www.facebook.com/cocacola

CNN’s Twitter page is considered one of the best places for news junkies to get a quick update on the latest-breaking news from around the world. Twitter: http://twitter.com/cnn

Toyota decided to create a mini-series of short, funny YouTube videos on their Sienna YouTube campaign. The result? More than 7 million views. If they’d spent media dollars to get that many impressions on primte time TV it would have cost them more than $1.4 million. The media cost to get them on YouTube? $0. Youtube: http://www.youtube.com/user/Sienna

Playstation has done a terrific job with their Playstation Blog. People who are into gaming claim this is one of the best blogs around. Stop on by and check out how they engage people with their lively, approachable blog posts. WordPress Blog: http://blog.us.playstation.com/

Fish Wrangler has created a Facebook application that’s getting rave reviews on the internet. If you’re interested in an innovative use of Facebook applications, this is a page you’ll want to visit. See the Facebook page application: http://www.facebook.com/fishnow

Run Keeper is a mobile app that allows users to keep track of their health and fitness program. It’s much more than that, though. Check out the clean, crisp navigation on the home page. Then download the app and get running! Application page: http://runkeeper.com/

Dell is the Grand Mac Daddy of Twitter promotions. Nothing too complex here — just offer a special discount to your Twitter followers. But when you’re Dell and you have 1.5 million Twitter followers, every time you offer a promotion, you’re generating $50,000 to $100,000 in revenue (by my back-of-the-napkin estimates). Twitter: http://twitter.com/DellOutlet

Wildfire is a company that provides easy-to-use templates for Facebook promotions. I’ve used them before and they’re terrific. They’re very easy to incorporate into your Facebook page to give it a little more sizzle. The website: http://wildfireapp.com/?variation=1

Comcast has done a fabulous job using Twitter to help them with customer service and customer retention. They get the key to social media — it’s about having a dialogue, whether it’s on Twitter, Facebook, YouTube, LinkedIn or any other social media tool. Twitter: http://twitter.com/ComcastCares

Author Bio: Jamie Turner is the Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. He co-authored “How to Make Money with Social Media” with Dr. Reshma Shah of Emory University and Inflexion Point Marketing.”

See the original post at: http://www.60secondmarketer.com/SocialPromotions , big thanks for all the work to collect it.

Videos of Martin Brossman discussing Social Media:

Keynote Speaker Martin Brossman – Social Networking for Business

Martin Brossman – Becoming a Social Center: The Future of Small Business

Martin Brossman – Creating a Trustworthy Web Presence

If you found this useful let Martin know on Facebook at: http://www.facebook.com/martinwbrossman

Social Media for Business, more info:

Martin Brossman’s “Social Media for Business Professionals” site.

Martin’s book about Social Networking for Business using the tools of Social Media and a Directory for Social Media – by Martin Brossman and other contributors

Resources compiled by Martin Brossman, Senior instructor – SBCSpeakers.com

If you have comments of what you like, suggestions or want to be on our mailing list let us know: martin@coachingsupport.com or call (919) 847-4757